A Journey into Aomori: Discovering Tohoku’s Natural Beauty, Heritage, and Warmth

Imagine soaring through Japan's picturesque countryside at 200 mph on the sleek E6 Series Tohoku Shinkansen (bullet train). This marvel of engineering not only connects you to Tohoku region fast but also opens the door to a world of untamed natural beauty, timeless traditions, and stories waiting to be discovered!

The ever-growing popularity of the journeys to Tohoku made me curious, so I set out to explore the region beyond the photographs and tales. What I found exceeded every expectation! Let me take you there.

We began our journey to the Tohoku region, traveling by Shinkansen from Tokyo to Hachinohe in just under three hours. The Tohoku region, tucked away in Japan’s northernmost part of Honshu, is a treasure trove waiting to be discovered. Tohoku isn’t just about its natural beauty. It’s alive with energetic summer festivals, soothing hot springs, and rich traditions that offer a window into Japan’s vibrant regional culture. It’s where serenity and celebration meet. We started the journey with our local guide.

An Enchanting Journey through Nature

Aomori, our first stop, was breathtaking, even before peak autumn foliage. We meandered along the countryside roads to Towada Lake and hiked the picturesque Oirase Gorge, where nature seemed to awaken all senses. The sound of the creek water echoing the gorge, the scent of earthy moss, and the cool air brushing against my skin all came together to create a magical experience over the drizzling rain. Birdsong accompanied by the gentle rustle of leaves followed me along the path, offering a sense of harmony that can only be felt firsthand. It was a magical healing moment that I’d love to come back to.

Oirase Gorge

A Taste of Tohoku’s Rich Culture and History

In Aomori, traditions run deep. This city is known for its spectacular summer Nebuta Festival, one of Japan's most celebrated events, where vibrant illuminated floats sweep through the streets. Their local lantern festival was developed to place many small lanterns on the river to wash away their sleepiness during the mid-summer so they could continue working in the fields. The name of the festival is originated from the word sleepy in their local dialect. They say “Nebuta!” when they express how sleepy they are. From those lanterns into a grand celebration of art and endurance. The floats, now towering over 29 feet, are a sight to behold at the Nebuta Museum. The name “WA RASSE” came from the cheering shout when pushing the float during the festival.

In 2024, Asako Kitamura, the first female designer to win the prestigious competition, created the winning float. She not only won the competition but also received the best Nebuta float of the year. Both her father and brother are also well-known Nebuta float designers. Unfortunately, I could not see her piece in person as it was shipped to Osaka for the 2025 Expo exhibit. I believe her achievement echoes a shift in traditional artistry, opening new doors in a historically male-dominated craft.

Nebuta Museum “WA RASSE”

We, then, stopped at Oirase Beer Brewery for light lunch and explored a local Michi-no-Eki next to it, which is a market that can be found throughout the countryside of Japan to purchase fresh local produce. If I could take those juicy apples home, I would have bought boxes of them! We stopped at a table filled with huge apples, grapes and honey jars. As I struck up a conversation with this elderly farmer, my eyes landed on a piece of paper taped to his display table. It read “Looking for a girlfriend.” His criteria were delightfully specific: Someone his age, living in a particular prefecture. At the bottom, there was a phone number to call if interested. Honestly, I couldn’t help but admire his ingenuity. Who needs dating apps when you’ve got a handwritten matchmaking ad where ladies shop for fresh produce every day? Pure brilliance! 🌟It was a heartwarming moment that made me smile and illustrated the warmth of rural Japan.

Park where Oirase Beer Brewery and Eki no Michi (道の駅)market

Art, Folklore, and Natural Wonders

We also visited the Towada Art Center, a contemporary museum showcasing pieces by both well-known international and local artists. Nestled amidst rice fields, it’s an unexpected delight that bridges traditional and modern perspectives in Tohoku.

“Standing Woman” by Ron Mueck at Towada Art Center

We also ventured to Christ’s Grave, a unique and thought-provoking site. The story of Christ’s supposed journey to Japan may be folklore, but it adds a layer of mystery and intrigue to this already captivating region.

Our stay at Hoshino Resorts Oirase Keiryu, the only hotel by the Oirase Gorge inside Oirase-Towada National Park, was an experience in itself. The hot springs, fed by Mount Hakkoda, offered the perfect way to unwind after a day of exploring. Every meal was a celebration of seasonal delights, featuring local apples and vegetables at their freshest.

 Hirosaki: Castle Town with Abundant Apple Produce and Deep History

Hirosaki, a charming city nestled about 25 miles from Aomori with Japan’s rich culture, history, and welcoming spirit. With a local guide who’s spent a lifetime here, we felt connected to the town in a way that only comes from hearing the heartfelt stories of someone who truly knows every corner. As we arrived, the excitement in the air was palpable. Apples, a star of Hirosaki, were at the height of their harvest season, adding vibrant red hues to the landscape.

Our guide treated us to a quick stop at a bustling bento shop run by his wife. With only room for a few customers, the store was charmingly intimate yet alive with energy. Watching locals line up, I could feel a sense of urgency to grab one of the beloved bento boxes prepared by a mother and a daughter before they sold out! This thoughtful stop allowed us to savor a taste of Hirosaki’s community spirit, packed with seasonal ingredients and lovingly prepared.

 

A Sense of Castle Town Celebration

Hirosaki Castle, one of Japan’s most celebrated cherry blossom destinations, awaited us next. The castle’s main structure, known as the tenshukaku, is currently being restored, a rare opportunity to witness Japan’s masterful preservation work up close. The entire castle has been temporarily relocated to allow work on the moat walls, providing a view that places the castle against the striking backdrop of Mt. Iwaki. We enjoyed our o-bento in the park, taking in views of both the historic town and majestic mountains. It was as though the scene had come straight out of a timeless Japanese print, and no AI work was required.

Hirosaki Castle (temporary location)

Hirosaki also shines in the summer, with its own Neputa Festival, a vibrant celebration akin to Aomori’s Nebuta Festival but with its own unique local flair. The festival floats, known as Neputa, are strikingly different in both shape and design. Each float is adorned with traditional hand-painted figures with powerful warriors on one side and serene, graceful women on the other. These vivid illustrations are crafted anew each year by skilled local artists, capturing Hirosaki’s creative soul and dedication to tradition.

Neputa floats at Tsugaru-han Neputa Village

A Glimpse into Japan’s Apple Capital

Our journey then took us to the Hirosaki Apple Park, where the city’s reputation as Japan’s apple capital truly shone. During apple-picking season, from early August to mid-November, the park is a must-visit. We picked Chiyuki apples, which are perfectly in apple red and naturally sweet. I later shared them with my friends and family in my hometown in Japan, and they were impressed with the flavor and quality!

Hirosaki Apple Park

Serenity in Hirosaki

We also visited the Showa Daibutsu, or Showa Buddha, a lesser-known yet strikingly peaceful site that left a profound impression on us. Towering over 70 feet, this majestic statue rests amidst the tranquil grounds of Seiryu-ji Temple. Unlike bustling temples in larger cities, here we felt an overwhelming sense of serenity as if time had paused to let us soak in the stillness. One standout feature at the temple was a sign for “Dementia Prevention.” Intrigued, I pulled out a coin, gave the big bell a couple of solid strikes, and sent up a prayer by hoping he’d grant my wish to never have to tackle dementia. It’s worth a try! 🛎️

Walking through the temple grounds, surrounded by lush greenery and the gentle rustle of leaves, we felt a quietude that was almost meditative. The statue, with its calm and benevolent expression, seemed to exude peace, encouraging us to slow down and appreciate the present moment. It was a reminder of the simplicity and depth of Japanese spirituality, offering a sanctuary to reflect and find balance amidst life’s busyness.

Seiryū-ji pagoda

Preserved Samurai Culture

Lastly, we explored the well-preserved samurai district, where ancient homes still serve as primary residences. Driving through those streets, one feels transported back in time, enveloped by the stories of Japan’s feudal past.

We came across a Starbucks housed in a Registered Tangible Cultural Property dating back to 1917. We didn’t step inside, but just looking at the charming, nostalgic building was an experience in itself where history and modern coffee culture perfectly meet! ☕✨

Hirosaki holds a charm that goes beyond its attractions. It’s a place where the local spirit, deep-rooted culture, and the beauty of every season come together, inviting travelers to linger, savor, and connect. For those yearning to experience Japan beyond the typical tourist trails, Hirosaki offers a blend of tradition, warmth, and authenticity that’s truly inspiring.

Our home base was @hoshinoresortTsugaruKAI, a ryokan that elevated every moment of our stay. The daily kaiseki breakfast and dinner were true masterpieces, pleasing both the eye and the palate. Seamless service with detailed attention are worth the mention. Each dish was a meticulously crafted work of art, and the flavors highlighted the essence of seasonal, locally sourced ingredients. Autumn showcased the region’s bounty with freshly harvested taro potatoes, burdocks, and, of course, the iconic apples. To top it all off, the nightly Tsugaru-shamisen performance was an enchanting highlight, immersing us in the rich cultural heritage of the area. A perfect ending of the day is soaking in a hot spring with more than 100 apples in the bath. A stay that was nothing short of perfection! 🍂✨  

The Second Course - Kaiseki Dinner

KAI 界 Tsugaru

Practical Tips for Your Tohoku Adventure

While Tohoku’s landscapes, cultural depth, and vibrant traditions offer an unmatched travel experience, the journey requires thoughtful planning. Public transportation is limited, so driving is the best way to access the region’s hidden gems. The Tohoku Shinkansen makes travel faster from other cities to Tohoku towns, but local trains are infrequent and far apart.

Also, remember that the language barrier is higher here than in Tokyo or Kyoto. A bit of Japanese (or charades) can go a long way in connecting with locals, but I recommend having a guide to fully appreciating the hospitality of the region.

A Hidden Treasure Awaits

For those seeking natural beauty, deep-rooted traditions, and the kind of experiences that touch the heart, Aomori and the Tohoku region are destinations worth exploring. Whether you’re drawn to the apple harvest, ski slopes, hiking trails, or vibrant festivals, Tohoku promises an immersive escape that allows you to connect with Japan on a deeper level. Embrace the charm of the countryside, engage with its people, and discover a Japan beyond the well-trodden path—a place where every moment feels both grounding and unforgettable.

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